Florian Heinrichs
PARTNERSHIPS
NFD partnerships.Become part of the conversation.
NFD gets into the conversations that usually happen after the meeting, over dinner, or once everyone thinks the recorder is off. Founders, operators, creators and investors: the people shaping what happens next.
We work with a small number of brands that have something meaningful to add. Together, we create moments people choose to keep listening to.
4,300+
subscribers in <2 months
~5,000
views per full episode, up to 12,000
3.5×
growth in views per episode since launch
80K+
Views in <2 months
We launched NFD in August 2026. Growing every week.
WHY NOW
Growing fast. Still early.
From launch in August to 4,300+ subscribers and 80K+ views in under two months. Views per episode have grown 3.5× since launch. The story is not just the numbers — it is the momentum behind them.
For brands, this is the moment to become part of NFD before the platform feels obvious. Help shape a conversation territory while it is taking form, and build recognition as the audience grows — rather than arrive once everyone else has noticed.
THE CONVERSATIONS
No polished origin stories.
We go straight to the parts that never make the press release: the bad bets, the lucky breaks, the expensive lessons, the beliefs that didn't survive contact with reality. No PR-safe answers. No pretending the strategy was obvious in hindsight.
Umberto de Feo
AI Moves Fast. Companies Don’t.
Rachel K. Zhang
China Isn’t Ahead. It’s Completely Different
Americo Fernandes
Why You Can't Afford the Life Your Parents Had
Meet NFD. Hear the conversations.
Watch NFD on YouTube ↗THE AUDIENCE
Work. Money. Technology. An audience worth reaching.
NFD explores the decisions shaping how we work, earn and use technology. For brands looking to reach professionals, operators, founders and decision-makers, these are relevant conversation territories — with room for substance, not just visibility.
A core adult audience across YouTube and Instagram, and a strong Dutch presence on Instagram, give brands a focused starting point for themes that matter to working lives and business.
74%
of YouTube viewers are aged 25–54
25–44
the core age range on Instagram
67%
of the Instagram audience is in the Netherlands
1 in 4
minutes watched on a TV screen, people sitting down for the full conversation
35.49%
Female
64.51%
Male
PARTNERSHIP OPTIONS
BUILD A CONNECTION, NOT A ONE-OFF.
We build partnerships for the long term. Trust grows through consistency: showing up with something meaningful, learning what resonates, and building on it together.
01 / THE LEAD PARTNERSHIP
THEME SERIES
Own a conversation territory.
Choose a theme your audience cares about: the future of work, AI in practice, or the changing relationship with money. We build a dedicated series of NFD conversations around it, with guests who see it from different sides: operators, founders, investors and sceptics. The series runs as long as the theme needs, usually 3 to 6 conversations.
What you'll get:
- Theme and guest shortlist shaped together, editorial decisions stay with NFD
- Series branding: NFD × your brand
- A partner moment in every episode, created and approved with you
- Short-form clips and targeted promotion in your markets
Best for: brands that want to become known for something, not simply seen.
02
BEYOND THE PODCAST
Take your theme into the room.
Bring the conversation to the people you want to reach. An intimate leadership dinner, a roundtable or a live NFD recording, built around your theme and the voices from your series.
Event concept, hosting and facilitation by NFD, with event promotion and social content where relevant. Works as the close of a Theme Series or as a stand-alone experience.
Best for: brands that want to build connection and community, live.
03
BOOK OUR TALENT
The NFD conversation, on your stage.
Book NFD hosts and talent to host, moderate or keynote your conference, offsite, client event or town hall. The same candid style as the podcast, shaped around your theme and your audience.
Hosts, moderators, keynote speakers and panel facilitators. Guest bookings on request, subject to availability. Talent bookings are arranged separately from our editorial: guests are never paid to appear on NFD.
Best for: partners and organisers who want an honest conversation with their own people.
What could we build?
A themed series
Explore the future of work through different voices and perspectives.
Leadership dinners
Bring a small group together for candid conversation around a shared challenge.
AI roundtables
Create space to debate what AI changes in practice, not just in theory.
Live recordings
Bring the NFD conversation to your audience, in the room.
A community around a theme
Keep a meaningful conversation going beyond a single event.
GOT A DIFFERENT IDEA?
Not every partnership fits a package. Bring a theme, an ambition or a challenge, or just send us your brand and we'll come back with a suggestion.
OUR PROMISE
You benefit from the trust that cannot be bought.
People listen because the conversation is independent. Partner with that trust, not control over it. Your partner moment is created with you, approved by you, and kept clearly separate from the editorial. Honest, never reckless.
Guests are never paid. Partners can suggest guests, but the ultimate decision stays with NFD. No scripted endorsements. That independence is why people trust what they hear, and why your brand benefits from that trust.
FAQ
What does a partnership cost?
Every partnership is shaped around the theme, experience and audience you want to reach. Share your goals and we'll come back with a clear proposal within a few working days.
Do you guarantee views?
We share expected reach up front, rather than guarantee views. Launch support is included in our Theme Series partnerships, with relevant promotion for event collaborations.
Can we suggest guests?
Yes. You can help shape the theme and suggest guests you'd like to hear from. The ultimate decision stays with NFD. That's what keeps the conversations credible.
START A CONVERSATION
What conversation should your brand be part of?
Tell us what you want to become known for, who you want to reach, or what you want to change. We will come back to you about the right fit and next steps within a few days.