Florian Heinrichs
THE BEST CONVERSATIONS ARE TYPICALLY 'NOT FOR DISTRIBUTION'. WE'RE CHANGING THAT.
The most interesting conversations? Usually happen behind closed doors. We're on a mission to change that - interviewing people who shape the decisions that influence organizations, society and the future.
4,300+
subscribers in <2 months
~5,000
views per full episode, up to 12,000
3.5×
growth in views per episode since launch
80K+
Views in <2 months
We launched NFD in August 2026. Growing every week.
What Is NFD?
NFD FEATURES CONVERSATIONS THAT WOULD USUALLY STAY BEHIND CLOSED DOORS.
Every week, we sit down with people who shape business, society and the future — and get into the ideas, doubts and trade-offs that leave big impact. The kind of thinking that usually is only shared if you're in the room.
The conversations
No polished origin stories.
The bad bets. The lucky breaks. The beliefs that didn’t survive contact with reality. Conversations about business, society and what happens next — without the PR-safe answers.
Max Dekker
Building a Brand Is Nothing Like Instagram Makes It Look
Jan Willem Weijers
Stop Fixing the Fix, why transformations go WRONG
Umberto de Feo
AI Moves Fast. Companies Don’t.
Rachel K. Zhang
China Isn’t Ahead. It’s Completely Different
Tim Godschalk
After 20 Years in Global Transformation, He’d Flip the Entire Playbook
Americo Fernandes
Why You Can't Afford the Life Your Parents Had
The audience
Work. Money. Technology.
Conversations about the decisions shaping working lives and business — with a core adult audience across YouTube and Instagram.
74%
of YouTube viewers are aged 25–54
25–44
the core age range on Instagram
67%
of the Instagram audience is in the Netherlands
Your Hosts
Kristin Hess
TRANSFORMATION LEADER
A decade leading transformation inside global organisations — helping leaders navigate change, strategy and how people actually behave at scale. She's seen what gets presented in the room, and what gets said the moment the meeting ends.
Viresh Narain
ENTREPRENEUR & INVESTOR
More than 100 investments in. Viresh has watched startup success stories from the inside — the bets, the misses, the trade-offs and the uncomfortable truths that rarely make it into the public version.
Book Our Talent
BRING AN NFD VOICE TO YOUR STAGE, BOARDROOM OR TABLE.
Book NFD hosts and talent to host, moderate or keynote your conference, offsite, client event or town hall. The same candid style as the podcast, shaped around your theme and your audience.
Hosts, moderators, keynote speakers and panel facilitators. Guest bookings on request, subject to availability. Talent bookings are arranged separately from our editorial: guests are never paid to appear on NFD.
Example Speaker
Americo Fernandes Teixeira
TRANSFORMATION EXECUTIVE · AUTHOR · RESEARCHER
Americo is a business transformation executive, author, and researcher focused on one question: why is the middle-class dream becoming harder to achieve across advanced economies?
Drawing on more than 25 years leading large-scale transformation programs, he applies business strategy, operational improvement and systems thinking to public-policy challenges — housing affordability, aging populations, healthcare, labor shortages and government performance. He writes The Middle-Class Dream on Substack.
Keynote & Advisory Topics
- ›The future of the middle class in aging societies
- ›Demographic change, housing & public finances
- ›Business transformation & large-scale change leadership
- ›Productivity, innovation & organizational performance
- ›Housing, healthcare & the aging population challenge
- ›Long-term economic trends shaping the next decades
- ›Systems thinking for complex business & policy problems
Become Partners
Become part of the conversation.
NFD is growing fast: 4,300+ subscribers in under two months. Join early and become known for something meaningful — through a theme, a live experience or a voice on your stage.
THEME SERIES
Own a conversation territory with a dedicated series — from the future of work to AI in practice.
BEYOND THE PODCAST
Bring your theme into the room through leadership dinners, roundtables or live NFD recordings.
BOOK OUR TALENT
Bring NFD hosts and talent to your conference, offsite or client event as hosts, moderators or keynote speakers.
You benefit from the trust that cannot be bought. Our conversations stay editorially independent. Have a different idea? Let's explore it together.
Explore partnerships →